Sunday, August 25, 2013

Simple, straight and secure retail cellphone displays

Operating from over 1800 stores in Canada and the US Target is a premier retailer that offers impeccable service at a great value.

RTF has worked with Target for over 5 years supplying a product that dates back to the company’s inception in 1997, Boomerang.

Boomerang is a simple and cost effective approach to cleanly display and protect non-working Smartphone devices.

This tested solution is designed to last, quickly install and provide flexibility to re-merchandise displays in little time or investment.

RTF’s latest offering is Boomerang3, available now—

Monday, August 19, 2013

SmartCircle 2.0 - New features, greater control and more flexibility

New features, greater control and more flexibility
SmartCircle is a cross-platform Smart Retail Automation System that monitors, secures and manages Smartphones and Tablets on display. SmartCircle uses the power and intelligence of merchandised handheld devices to provide a multitude of retail solutions. Hardware merchandise systems are no longer the only, or most effective, method of preventing shoplifting. Therefore, merchandising technologies such as SmartCircle are being implemented to aid in mobile device security. Store traffic intelligence, customer experience management and anti-theft protection are just a few of the features SmartCircle offers. 

To prevent product theft, SmartCircle alarms on Display devices when triggered by headphone removal, SIM card removal, loss of WiFi or loss of power. When alarming, Display devices can be set to play 1 of 5 alarm sounds. Manager devices can set whether or not to receive e-mails and/or SMS messages when a Display device alarms, as well as set the frequency of these alerts. Geo-location detection is available during alarming, and sent in SMS and/or e-mail messages to the Manager. Marketing media plays on idle Display devices using customizable pictures, videos, or websites, and audio. SmartCircle not only provides anti-theft protection, but also protects device networks and settings by blocking access to these areas.

Flexible alarm screen
With the introduction of SmartCircle Version 2.0, more features have been added to the extensive list from Version 1.0. Now, the alarm screen on Display devices is customizable and will change orientation when the device is tilted. This means that store managers can choose the tone of the message portrayed to customers when devices alarm.

While alarming, the device can be unlocked using the four corners in either landscape or portrait orientation. Unlocking is easier for managers now with both portrait and landscape capabilities, allowing for quick alarm shut-off and minimal store disturbance.

The Smart Sweep function has been added to wipe any unnecessary or unwanted content from Display devices; for example, the last website visited or photos taken by a customer. This function allows stores to manage their brand and image to the public. Inappropriate content left on devices by a previous customer can lead to an unpleasant experience for the next customer, leading to a potential lost sale.

While in idle mode, the media playing on a Display device will change orientation, either landscape or portrait, depending on the orientation of the device itself. Previously, two separate media files were needed on any Display device for portrait and landscape orientation. Now, configuration is simple because only one media file is required and will automatically orientate itself.

When a device is lifted or touched by a customer, media such as a website, image, or video is triggered. Now, a third-party app can also be configured to open. This feature can allow more interactive marketing to the customer. Choose which app opens, either when the device is touched or lifted, and allow the customer to fully engage with the device, leading to a more enjoyable and knowledgeable purchasing experience.

Digital price tag
Marketing media has been enhanced to include a digital price tag, which can be configured on any Display device. Configuration is web-based, making it easy to update content on a device displaying a digital price tag. The Display device will periodically pull content from the media URL, meaning the most current deals and promotions are always shown.

To optimize the customer experience, a function has been developed to provide Managers the option to configure a countdown warning when a Display device has had its power source removed. The countdown can be configured with a delay and is fully customizable. This feature enables full, unencumbered interaction with the device removed from its power source for the customer. Store managers can configure the countdown feature to any amount of time with any message. This message will alert the customer that they have a certain amount of time with the device removed from charging, before it alarms.

SmartCircle on a Smart Camera
SmartCircle is not only available for Smartphones and Tablets, but other handheld devices such as Smart Cameras as well. The Samsung Galaxy Camera is an example of an Android device protected by SmartCircle.

Download SmartCircle from Google Play, BlackBerry World, the App Store and the Windows Store and try SmartCircle Beta now for free until the end of December 2013.

Don’t forget to like SmartCircle on Facebook for a chance to win a vintage Vespa Stella!

Thursday, August 15, 2013

Accurate Planograms for Wireless Retail Stores

Cell phones and PC Tablets in retail stores around the world need to be properly positioned in order to provide wireless carriers such as Bell, Verizon, Movistar, Telstra and Vodafone the confidence to execute in-store marketing strategies.

A store Planogram is like a road map of where Smartphones and Tablets need to be merchandised in the store. Retail staff are responsible to follow the Planogram guide and place the mobile devices in the proper order.

This is the intent but it is not always followed to perfection, and devices are placed in the wrong order leaving head office in the dark and not able to verify accuracy.

Through SmartCircle, Planogramming can be easily verified via the software loaded into each Smartphone or Tablet on display. Head office can log in or receive reports on the success of each re-merchandising exercise and be confident that all marketing initiatives will be properly, as well as successfully, executed.

This is another Smart feature of RTF's peer to peer, wireless Retail Smart Automation system that is currently available for download and licencing for a small monthly fee.

Like SmartCircle of Facebook to win a Vintage Vespa Stella and contact RTF for more information on SmartCircle and its many other features including increased profits and productivity, reduced hardware costs and energy consumption.

Tuesday, August 6, 2013

RTF adds to worldwide operations and opens offices in China

RTF is excited to announce the opening of our third global office in China to better serve the retail safety and security solutions market. In April of 2011, RTF opened its first international office in the UK to support the growing European customer base and the new China location demonstrates the company’s continuous growth in only two years.

This new office located in Dongguan, Guangdong province will carry out product design, quality assurance and manage the direct-ship warehouse. RTF has moved design and quality control teams to this location, resulting in quicker, more innovative design, greater efficiency and quality, as well as an overall cost reduction leading to a better customer experience. The team in China consists of a supply manager, four dedicated in-house engineers including electrical and mechanical with specializations in robotics, quality assurance and ISO practices, as well as an IT specialist in the areas of translation and business requirements.

This facility will enhance RTF’s position in mobile security retail solutions for Smartphones, Tablets and handheld devices. RTF’s team of engineers are leaders in the loss prevention industry that work on the “follow-the-sun” cycle, decreasing the time to market for new product introductions and dramatically reducing defects. The RTF China team has been busy designing, prototyping and engineering our new anti-theft protection solutions.

In the heart of the Pearl River Delta, Dongguan is an integral player in the world’s largest manufacturing region. Surrounded by Guangzhou, Shenzhen and Hong Kong, Dongguan has access to the 450 million-person consumer market in Southern China. The new office location puts the RTF office just minutes from our manufacturing partners. This close proximity to manufacturers allows for more timely, frequent and thorough quality control and assurance audits. All of our products are continually tested and adhere to the International Standards Organization (ISO) guidelines. Our suppliers follow ISO processes and do end of the line functional testing on every product.

RTF welcomes those at the China office to the RTF Global family. We are excited to work with the new team and continue to secure merchandise and deter theft through reliability and innovation.

Thursday, August 1, 2013

SmartCircle secures Smartphones,Tablets and now Digital Cameras

Digital Signage on SmartCircle OS
The Android operating system for Smart Devices is by far the more popular among consumers.

This open source software is loaded on more devices than most of the other platforms such as Apple iOS, BlackBerry and Windows combined.

Thieves in retail stores have become more savvy and hardware merchandise systems are no longer the only, or most effective method of stopping shoplifting in retail shops - software now is.

RTF, through  SmartCircle, leads the industry and marries the strength of claw based mechanical display solutions with electronic alarms, and now software device protection.

Recent image captured on Galaxy Camera
For over 16 years RTF has provided complete store, retail theft solutions and innovated in directions such as tape based merchandise security and claw protection for Smartphones and Tablets

Now utilizing SmartCircle software RTF can protect new Android devices such as the Samsung Galaxy Camera.

This Smartphone, Smart Camera hybrid runs full the Ice Cream Sandwich OS along with being 4G enabled, 21 x zoom and over 15 megapixels, this device truly is a smart and powerful camera. 

Manager reporting
SmartCircle, using the power of smart devices such as the Samsung Camera pulls operational information from the device like battery levels, uptime, armed status, customer behavior including lifts and touches, and reports the data back to the SmartCircle Manager.

SmartCircle Metrics is a web-based control panel, or dashboard, that allows store head offices to manage Smartphones and Tablets turning them not only into display merchandise but powerful, energy saving retail systems.

SmartCircle is a Smart Retail Automation system that can replace customer traffic counting systems, CCTV video surveillance systems, music systems, security systems and run all functions directly from the devices on display.

The Samsung Galaxy Smart Camera is now part of the group and through SmartCircle will lower equipment costs as well as energy consumption, Smart - 

Search SmartCircle on Google Play to start your equipment and cost savings adventure and unleash the power of your Smartphone, Tablet or Smart Camera.