Tuesday, July 2, 2013

On Day 106, RTF successfully launched its revolutionary software for collecting and reporting customer behavior


On June 27 2013, RTF launched an innovative addition to the SmartCircle OS software - SmartCircle Metrics.

It is said that by 2020, 50 billion devices will be connected to the Internet - from our refrigerators and cars to perhaps, us. This estimated 14 trillion dollar business is known as the Internet of Things and will have a great future impact on our lives. RTF shares this vision of the Internet of Things and has applied it to wireless display and security solutions


Through SmartCircle OS, Smartphone and Tablet devices are protected and secured on SmartCircle’s wireless network. Now, innate device behavior is captured by SmartCircle Metrics from Display devices.


During the North American launch Bill Dandie, President of RTF Global, commented on the Internet of Things and SmartCircle, “We are moving into a time when everything will be connected to the Internet, so why not start with SmartCircle? These devices are so intelligent already, why not utilize that to our benefit.”


SmartCircle Metrics will introduce new insight into store marketing, operations and loss prevention. Stores will have more control over device status, charging levels, and quick problem resolution. Head office will better understand their customer, store layouts, staff productivity and marketing effectiveness.

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Bill demonstrated how easy it is to collect and view the Metrics in a graphical dashboard. Information can be viewed from different stores at different points in time - yesterday, last week, last month, etc.

Guests in attendance were attentive and wowed by what SmartCircle is capable of. Many shared ideas with the RTF staff on how they envision SmartCircle working for them in their unique settings.

Day 106, the launch of SmartCircle Metrics, was shared with North America. In the coming months more layers will be added to the SmartCircle OS foundation, enabling this revolutionary software to do so much more.

Thank you to everyone who was in attendance and for making our launch such a success. Don’t forget to like SmartCircle on Facebook for a chance to win a vintage Vespa Stella! We look forward to seeing everyone again at our launch of SmartCircle Digital Signage in July.

SmartCircle Metrics Launch Team


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