Mobile World Congress 2011 in Barcelona is the biggest platform for mobile technology in Europe. Together with IPGand RTF Global Artica created a booth for Microsoft®. The booth needed to incorporate several Business Groups within Microsoft® which made it a very complex project that ended up with more than 40 design revisions. In the end we only had 3 weeks to produce, implement and build the booth elements!
The end result is stunning! The exhibit is an environment with interactive messaging and creative elements to present Windows Phone®. During show it occurred many times that the booth was packed and the crowd gathered in the isles to take notice of the presentations and participate in discussions.
Proudly we can say that this is a success story and we want to share it with the world!
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